Radio as a Dominant Force

After an extensive cultural research study about the relationship of classical music artists and institutions serving their audience through public media, radio was the most influential in the United States. The results showed listening to the radio was more popular than attending live performances or listening to records.

The Classical Music Initiative was formed and to stimulate a fresh and energetic dialogue about the relationship of classical music artists and institutions and the possibilities of reaching and serving audiences through public media.

When you visit the website, you can download Classical Radio 101 which is a guide to today’s classical music radio universe. Also, a paper was written about the course and results of this project's work from 2003 – 2006.

Classical Music Initiative
http://classicalmusicinitiative.publicradio.org/about/paper.shtml