Thursday, October 16, 2008
Amanda Greer writes a blog on artsjournal.com on the marketing of classical music, called "Life's a Pitch". She posted an entry on the Brooklyn Philharmonic Orchestra, commenting on how atrocious the marketing style of the group is for an otherwise really innovative orchestra. I took a brief visit to the overly pink and cutesy website, which, at first glance, reminded me of the websites of companies targeting their products at pre-adolescent/teenage girls. There is a video page that introduces some really fantastic projects that the BP presents; yet unfortunately, the form of presentation of the videos is really lame!!! (In my opinion, at least) The first one is titled "I love BP".