Saturday, October 23, 2010

Jay-Z and Bing working together

Hip-Hop Performer Jay-Z will be releasing his Memoir “Decoded” on Nov. 16th. While advertising of course will be at play, the form of advertisement in which Bing and Jay-Z has created is very innovative. The project is a world-wide scavenger hunt with the grand prize being a trip to Las Vegas to see Jay-Z and Coldplay in a New Year’s Eve concert. The full story is in the New York Times.

Link to full story.

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