"As a major record label, I believe we have an obligation to make recordings that are relevant. And to me relevance means that people actually listen to our recordings. If the public does not respond, that is an indication that we have done something wrong. When we release that rare standard repertoire recording that is truly brilliant and extraordinarily different from what is already available, we find that the public does respond. Evgeny Kissin's first recordings ever of the Beethoven Piano Concertos, which we just recently released, is already making an enormous impression. So, even though we haven't completely given up on standard repertoire recordings, we've been obliged to broaden our artistic horizons dramatically. And I think that ultimately this is the good news that has come out of the crisis facing the classical record industry. Because rather than drift towards commercial oblivion with new recordings of old music that don't sell, we have started doing something about it. The effort is paying off with a surge of compositional creativity that I believe will benefit the entire classical musical world and audiences, in particular, for many years to come."
Education is the Future of Classical Music
"During the past decade, reports about the impending death of classical music have arrived with such regularity that doom-saying is practically a full-time activity for several arts journalists. Today's pop culture, they say, combined with the serious decline of music education in many school districts — has built a society in which classical music is terra incognita to most people. While debates go on about the future of classical music, there are encouraging signs of life in this art form all over the globe. Some of the optimism is generated by classical-music downloads, which have taken off like a rocket as symphony orchestras launch their own private music labels and offer both downloads and live streaming on the Internet. Never has so much classical music been so widely accessible: a trip to YouTube will let you see and hear great performers of the past and present singing arias, playing piano preludes and conducting orchestras."
"Here at home, Seattle Opera did a demonstration of the opera segment they're taking to the kids: a scaled-down, colloquial-English version of the first act of Wagner's mighty "Ring." The presentation had everyone riveted, as the three young "Rhinemaidens" teased and taunted the ugly dwarf who was later to take a revenge that corrupted and ultimately ended the world. The parallels to contemporary playground bullying were scarily clear. Аs long as music education — that is, education about all music, playing all instruments — can be brought back to thrive in our schools, kids will have the right to choose what they love to hear and play, and the means to do both with intelligence and good training."